What force is most often responsible for ineffectual writing?
That’s easy: insecurity. We see this phenomenon with all types of writing, from company marketing materials to research reports to journalism.
Words lose their power when writers try to downplay uncomfortable facts, or make simple matters complicated in an effort to sound important or sophisticated. That’s because informed readers don’t trust exaggerators, grandstanders, and propagandists — and that’s just how it should be.
Thus, Team n/n always keeps the simple advice of Irish writer and poet Oscar Wilde on hand:
“Be yourself. Everyone else is already taken.”
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