Lorraine Cushnie | May 20th, 2020

Now more than ever, content marketing has a key role to play in how businesses communicate with customers. Since the COVID-19 outbreak, it’s become clear that B2B customers want assurance their service providers can navigate their way through the crisis and solve the problems they face.

However, as marketers consider their coronavirus strategy, it’s important to recognise that old assumptions, methods and tactics need re-examining as the audience needs and habits change.

In this guide you’ll learn:

  • Why content marketing matters
  • How to identify changing audience behaviour
  • How to create an authentic and appropriate tone of voice
  • Strategies for keeping content timely and relevant
  • How media habits are changing

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