New Narrative Ltd. (N/N) is pleased to announce the launch of “SPECS” and “CARDIO”, its proprietary digital evaluation and content quality benchmarking tools, developed with the needs of global marketing executives in mind.
Powered by data, driven by expertise.
SPECS incorporates N/N’s data insights capabilities and content expertise, empowering marketing and business executives with a comprehensive benchmarking tool that shows how individual elements of their content marketing strategy contribute to their overall marketing performance and return on investment.
SPECS includes five areas of benchmark analysis:
Analysis of these factors, in comparison with industry competitors, is distilled into a concise report with actionable insights.
CARDIO is N/N's qualitative content quality ranking methodology. CARDIO analysis allows you to benchmark the impact, authority and calibre of your thought leadership content. Applying our deep editorial experience in a rigorous and standardised approach yields insights into the impact of your content on discerning professional audiences.
Our unique data capabilities, forgoing the need for internal systems access and troublesome internal IT and compliance hurdles, and factoring in analysis of previously unattainable competitor data, allows you to focus on areas in need of urgent attention to maximise content marketing ROI.
World-class content strategy and execution
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